ZitatAny of us who are parents know that many of the sports activities that get our kids excited these days have evolved from what we may have done at that same age (more than a few years ago!).
I think kids these days want something that's an extension of how they consume sports through our games -- which means using the latest technology to make going outside to play sports even more fun than it is today.
I think our opportunity is to continue to change the way people play, see and interact with sports. That's something EA Sports can deliver in a way that I think is unique from any other sports brand.